Courses

This qualification develops a critical strategic understanding of contemporary business management and also develops the skills required of a senior marketing professional.  It will help you excel in a middle to senior business or marketing role.  It will also prepare you for Masters Level study or the final stages of a Bachelors degree.

The qualification develops the following essential knowledge and abilities:

• Recognising drivers for strategic change and how to lead an organisation and its stakeholders through change.
• Modelling and scenario-building to support strategic decision-making, and evaluating business strategies in varied market contexts.
• Understanding international markets and developing strategies to successfully expand into new territories.
• Knowing how ethics, corporate social responsibility and sustainability should be applied in business operations.

You will develop further in two of the following marketing leadership areas:

• A strategic perspective of marketing management in relation to analysis, planning, implementation and control of marketing activities, including the use of metrics to measure, monitor and improve performance.
• Customer engagement, communication, relationship marketing acquisition, retention and distribution, how customers buy, and how to develop an effective customer relationship marketing system.
• Understanding the principles of strategic digital marketing set in the context of the changing behaviours of the contemporary customer. You will also assess how organisations of all types and in all markets, need to adopt an entrepreneurial mindset and understand the imperative of digital transformation.

Future proof your skills

Based on the World Economic Forum Future of Jobs Report, here are core skills you will develop from the top ten most sought-after employer requirements for 2030:

• Analytical thinking
• Flexibility and agility
• Leadership
• Self-awareness
• Service orientation